Simplified health ratings for food and cosmetic products
We tested 1,000s of people & found only a few users could accurately read nutrition labels and chemical ingredient lists. So we built an app to make it easy.
Simply scan a food or cosmetic barcode to see if it’s bad to excellent for your health.
Plain-talk Health ratings
Init scans food & beauty products and analyses their impact on your health.
In the blink of an eye, it deciphers labels for you: you see the products that are excellent and those that are best avoided.
Our ratings are a 100% independent, crowd-sourced project
We do not work with any supermarket, brand or agri-food group. Our ratings are based on international nutrition guidelines and clinical data about food additives.