Choose healthier products for your life

Download Init Android app

Simplified health ratings for food and cosmetic products

We tested 1,000s of people & found only a few users could accurately read nutrition labels and chemical ingredient lists. So we built an app to make it easy.

Simply scan a food or cosmetic barcode to see if it’s bad to excellent for your health.

App features


Plain-talk Health ratings

Init scans food & beauty products and analyses their impact on your health. 

In the blink of an eye, it deciphers labels for you: you see the products that are excellent and those that are best avoided.


Our ratings are a 100% independent, crowd-sourced project

We do not work with any supermarket, brand or agri-food group. Our ratings are based on international nutrition guidelines and clinical data about food additives.